8/24/2008

Web Site Social Network Analysis

Everyday I try to look at the Google Analytics [GA] data for my business web site -- orgnet.com -- and my blogs.

GA provides various export options of the data it presents to webmasters, so I have started to export some of the interesting views as CSV files which I then import into InFlow for social network analysis.

Using the GA data we see some interesting maps. Here are the 10,500+ web pages[red nodes] that point to a page on the orgnet.com site. Using InFlow's auto-arrange algorithm we see some simple clusters of our data. In this map the popular pages are self-evident.


What is more interesting is to see which pages have multiple incoming links to orgnet.com and which pages of ours they point to. These are our true fans, who really like our content. The map below show external pages/sites [red nodes] that have 3 or more links into orgnet.com -- the green nodes are the orgnet.com pages they link to. Again, I used the auto-arrange function to display an emergent ecosystem of our pages and the pages that support them. Green nodes [my web pages] that have similar incoming patterns arrange themselves near each other.


What would be nice is to map the two-step incoming links into my site. I am also investigating other mappings with the GA data -- further musings may be posted.

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